#LillyforTarget

A preview of print swatches from the upcoming Lilly Pulitzer for Target collection, coming to a Target store near you, April 2015.

Naturally, I'm excited to see this collaboration between Target and Lilly. If you haven't heard by now, the two have paired up to produce a line of home, beauty, and clothing products ranging in price from $2-150. Am I over the moon thrilled? While some of the prints are eye catching, they don't quite emulate their $178 counterparts to a T, which is good. Most of the clothes are distinctly different from the Pulitzer brand from what I've seen, just adding a bit of its signature flora and fauna flair to Target's designs.

#LillyforTarget

This isn't resonating well on Twitter and Facebook. I understand the backlash, but it's not like you'll be able to walk into Target and see the 2015 spring and summer lines exclusive to Lilly Pulitzer retailers. If anything, it will generate a more ubiquitous interest in the brand.

An impending PR disaster? Only time will tell. These Facebookers don't seem too thrilled.

So while it was a pretty bold move for a brand that prides itself on its luxury and exclusivity to collaborate with a retailer known for its cheap chic fashion, by doing so, Lilly for Target will be attracting new customers to its more expensive, signature brand counterpart. If a few people end up falling in love with Lilly's whimsical prints and becoming well dressed in the process, I can't really complain. 

THAT GIRAFFE BOTTLE OPENER THOUGH. MUST. HAVE.

Honestly, I was more excited to hear about the home products, since the collection Lilly did for Lee Jofa is pretty rare to come across anywhere and there has yet to be a cohesive collection of tableware aside from the Lifeguard Press melamine trays, cups and plates, and the Lilly wine glasses. Can't wait to see the full line of these products and give my final word on everything. When I make my decision.... Trust me, you'll know! 

Xx,

Carol Anne